FIJI Water Marks Industry First With Carbon Negative Bottled Water

Now you can help reduce carbon emissions by simply buying a bottle of water The worlds fastest growing premier bottled water brand is kicking off a comprehensive carbon reduction and land use and renewable energy offset program that will deliver one of the first consumer products that truly goes beyond carbon neutral and leaves a negative carbon footprint setting a new standard for the bottled water industry FIJI Waters farreaching initiative aims to green nearly every step in the product lifecycle so that each sale of bottled water results in a net-reduction of carbon in the atmosphere The results will drastically mitigate FIJI Waters impact on global climate change and establishes FIJI Water as a leader in the beverage industry on sustainable growth

Over the next three years the company plans to reduce the amount of energy required for their products through a number of efforts including using wind power to increase the energy efficiency of its bottling facility in Fiji and replacing biodiesel to replace traditional diesel in transportation and a reduction in packaging

By partnering with Conservation International a leading conservation organization they will be permanently protecting the Sovi Basin the largest remaining lowland rainforest in Fiji Located on the Fiji Island of Viti Levu it covers 50 000 acres of land and lies within the Polynesia Micronesia biodiversity hotspot one of 34 such hotspots around the world

Produced for Fiji Water